THE TIKTOK FORMULA

Is there really a secret sauce behind TikTok’s algorithm?

Turn it to our advantage!

Source: Planly
Source: YouTube

Isn’t this good that you are shown what you like? How can it harm?

I said, it makes it habit-forming. Is that a good thing? Well, it can be harmful in many places. Other than just consuming a lot of time from teenagers and the young population, it can actually lead a user into a self-harm state. There are multiple instances in which it can be harmful.

  • It can take away a lot of precious hours from a teen’s life which could have been gone on sports or other extracurriculars.
  • It can unleash a ton of data to scammers who can very specifically target a person with ill intentions
  • It can definitely bring stress and anxiety and helplessness when an active user is suddenly not able to maintain their charm due to a competition or online bullying.
Source: RecoveryCentersOfAmerica

What are ways to avoid it and extract benefits from it?

Along with their demerits, they have some good merits too when used in a controlled manner.

  • It can be used to spread positivity in times of grief and economic crisis
  • It can introduce us to a lot of similar-minded people through community building which can be later utilized by in-person connections.
  • It can be used to get yourself updated with updated trends in the industry if your jobs need them.
  • We can dislike the stuff that we don’t like so that only relevant content shows up
  • It should be only allowed for folks over a certain age like 21+
  • We can use its creativity tools to express our ideas and get free validation very quickly.
  • And last but not the least, it is definitely good at what it is supposed to do — entertainment!

Summary

So, to summarize, the algorism behind it is very much common and it is the value of the parameters which is unique to every short video format company. If we use it with some individual restrictions for us and applied by the company, it can prove to be an ethical and positive impact-building product ever.

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Product Enthusiast — Utilizing the power of AI and Design to rethink possibilities and reframe the problem statement! Website: www.hellodeepaksingh.com

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Deepak Singh

Product Enthusiast — Utilizing the power of AI and Design to rethink possibilities and reframe the problem statement! Website: www.hellodeepaksingh.com